Burgers and fries are the American staples for fast food. Who doesn’t like double cheeseburgers, a large fry and a large drink? Many people from other countries come to the United States and want to try all the fast food. Customers can choose from different price segments and products, the quality of which will also be different. Two notable fast-food restaurants are Jack in the Box and Sonic, which offer traditional American burgers, fries, and soft drinks. Customers can also take advantage of special offers and happy hours at each of the restaurants. While Jack in the Box and Sonic offer fast food, their products and menus vary greatly, which makes them unique.
However, the quality of the products offered in the two restaurants also varies, which makes comparison possible. Jack in the Box provides more attractive specials and emphasizes a classic menu with higher quality burgers, fries, and drinks. Sonic, in turn, offers customers fewer specials and emphasizes a variety of products of lower quality on the menu. Thus, in Jack in the Box, in comparison with Sonic, one can get more tasty fast food for better prices.
First of all, Jack in the Box offers customers a variety of options that allow them to get many products at a fairly low price. For example, at Jack in the Box, one can get a burger, tacos, fries, and a drink for less than six dollars, which is an extremely attractive offer. In contrast, Sonic does not provide such opportunities for its customers. Although Sonic has a half-price cheeseburger Tuesday after 5 PM offer and various coupons, the restaurant does not offer lucrative combo sets (Arnold).
Although both restaurants have happy hours, Jack in the Box also offers much better deals in this regard. Jack in the Box provides customers with special offers on various menu items from 9 PM to 5 AM, while Sonic only has happy hours for drinks during afternoon traffic. Thus, Jack in the Box offers better prices and more special offerings available, as well as more attractive happy hours compared to Sonic. However, this circumstance is also complemented by the higher quality of food and drink. Most importantly, Jack in the Box offers customers higher quality products at a better price in comparison to Sonic.
Jack in the Box’s burgers comes sandwiched in a buttery brioche bun and also have lettuce and tomato. Moreover, the patty is welled season as well, which is an additional advantage. In contrast, Sonic burger is a simple classic American style burger with a low-quality sesame seed toasted bun. However, as Jack in the Box Sonic add shredded lettuce, tomato and American cheese. Fries at Jack in the Box are classic, high-quality fried potatoes which have a pleasant crunch and rich flavor. While chili or cheese can be added to Sonic’s fries, they are still worse than Jack in the Box due to the lower quality. The fries in Sonic are cut thicker with some potatoes skin, and they are lightly salted, which makes them less tasty. While Sonic also offers various forms of fries, including curly fries and potato wedges, quality is a priority.
Thus, while Jack in the Box offers more classic options, the quality of their burgers and fries is much higher than Sonic’s. When it comes to beverages, Jack in the Box also focuses on classic options, while Sonic tries to provide customers with a wider choice. Additionally, some may say Sonic has better tasty beverages, but Jack in the Box beverages are just as tasty. Jack in the Box offers classic soft drinks as well as juice, iced tea, and a variety of coffees.
Sonic also provides customers with a wide variety of soft drinks, but the restaurant does not have coffee or iced tea, which is also a disadvantage. Although customers can choose from a variety of fountain drinks, slushes, ice cream, shakes, and floats, all of which are Sonic’s strengths, Jack in the Box has all of these products either. Despite the fact that the selection of these items in the Jack in the Box menu is not so extensive, their quality is not inferior to Sonic.
However, Sonic also offers a seasonal drinks menu, which has been updated with seven new summer options this year (Code). This gives Sonic an edge in terms of product diversity. Thus, as with burgers and fries, Jack in the Box offers more classic beverages which prioritize quality rather than variety. All the variety of drinks that Jack in the Box has makes them just as good as Sonic beverage-wise.
In conclusion, Jack in the Box offers better quality burgers, fries and drinks that are superior to Sonic. This circumstance is also complemented by the presence of attractive special offers, using which customers can get the better quality fast food for less money. The combination of these factors is the most significant advantage of Jack in the Box over the Sonic, as fast food offers inexpensive food. However, the taste of the offered products is important for the customers rather than the number of options to choose from. Thus, Jack in the Box has a number of advantages over Sonic.
Arnold, Matt. “Sonic Cheesesteaks, Happy Hours and Menu Deals.” EatDrinksDeal, 2021. Web.
Cobe, Patricia. “Sonic Adds New Flavors, New Formats to Its Drinks Lineup.” Restaurant Business, 2021. Web.