Opening a New Physician’s Office

The establishment of a new physician office requires the integration of dynamic elements to boost the customer service experience. The prominent factor in determining encompasses the nature of the specialty. It is crucial to focus on specialty treatment due to the ease in marketing and the segmentation of the vast patient population (Amroze et al., 2019). Different individuals suffer from certain illnesses, thus the importance of direct primary care among all personnel. As the manager, it is vital to establish the main purpose of the clinic for all personnel. The first objective involves boosting the quality of healthcare among the residents.

Another goal is the intensifying treatment and recovery based on the direct interaction with specialty doctors. Finally, the importance of the institution enshrines optimizing on the profitability of the activities hence providing job opportunities. Strategic management is the key to an enterprise’s competence regionally and globally thus the significance in determining the core elements attributing to the venture.

Business growth and development is a multifaceted phenomenon that mainly relies on the marketing, quality of patient care, and pricing. One of the prominent factors to consider during the startup is the determination of the costs of services. Although the diversification of healthcare fosters efficiency in the delivery system, it is a framework that is futile in establishing the profit margin (Van der Biezen et al., 2017). An exaggeration of the approach limits the company’s acquisition of the population segment. In this case, it is vital to focus on the sufficient and subsistence level of prices as a form of a strategic initiative to enhance the competitive advantage of value-added production.

In a different spectrum, one of the major challenges in the healthcare sector includes the integration of system records with doctor-client interactions. Technological advancement rendered the intensification to the performance among the personnel in the field of medicine, especially with the proficiency in patient’s information documentation. However, it is a phenomenon that risks compromising the conventional aspect of optimal engagement between the patient and the physician (Amroze et al., 2019). In this case, it is the responsibility of the individuals in charge to choose the best alternative method to enhance productivity from the diagnosis and reporting using electronic health applications.

The financial objective of the organization should be focusing on attaining profitability under the competence spectral view. This is the ability of the physician to provide high-quality services among the patients at affordable pricing. It is a phenomenon that trickles down to satisfaction and customer loyalty while empowering the personnel with the confidence of giving referrals. Apart from marketing through social media channels and printing of brochures, word of mouth plays a significant role in the acquisition of the target population (Amroze et al., 2019). The interdependence based on the optimization for strategic management renders an increase in the income flow with minimal expenses for the institution.

Consequently, the establishment of a healthcare institution mainly relies on the clarity of the business objectives. Direct primary care is a solution among patients that ensures proficient attention at an extra and affordable cost to the treatment and recovery. In this case, it is vital that doctors consider subsistent pricing of the services as a form of competitive advantage and technique for the acquisition of the target market. Another factor to consider during the startup is the type of technology to install for the recording of clients’ information. The development of an effective and functional organizational culture depends on the essence of cooperation in the value chain process for optimal delivery.


Amroze, A., Field, T. S., Fouayzi, H., Sundaresan, D., Burns, L., Garber, L., Rajani, S., Mazor, K., Gurwitz, J., & Cutrona, S. L. (2019). Use of electronic health record access and audit logs to identify physician actions following noninterruptive alert opening: descriptive study. JMIR medical informatics, 7(1), e12650. Web.

Van der Biezen, M., Derckx, E., Wensing, M., & Laurant, M. (2017). Factors influencing decision of general practitioners and managers to train and employ a nurse practitioner or physician assistant in primary care: a qualitative study. BMC family practice, 18(1), 1-10. Web.

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