Today's Internet users are drowning in tons of information, so a good title can make or break your research paper or case study in terms of visibility. If you want your project to be seen and arouse interest in the readers, it's vital to take care of finding a creative name for it. Here we share some working ideas for generating catchy titles and explain how to write a title for essay or dissertation that will inspire further reading.
🔍 What Is a Case Study & Why Is It Important?
In two words, a case study closely examines a specific object:
- A company,
- A person,
- A phenomenon, etc.
It allows the researcher to dive deep into the particular instead of focusing on something general within their field of study. It's often recommended for analyzing contemporary events, as it can give a data-rich, informative outlook on the specific objects' features.
What's more, the value of a case study is its connection to a real-life context, which many scientific methods often lack.
Why Do a Case Study?
Case studies are a popular research method in business, social, and historical studies, as they approach a subject of interest closely and focus on a single point of analysis instead of seeking patterns and trends across various related subjects. It's a suitable method for the analysis of contemporary events in situations where relevant behaviors can't be manipulated.
Case study researchers use direct observation, interviews with related people, document analysis, and artifacts examination to create a rich, complex image of the studied subject.
So, to recap, case studies are relevant in the research situations when:
- A phenomenon needs to be investigated in-depth;
- The subject of interest should be studied within its real-life context;
- The boundaries between the subject and its context are not clearly delineated.
In other words, you should resort to a case study if you want to embrace a modern phenomenon within the complexity of its contextual conditions, as they all are relevant to your sphere of research interest.
🗺️ Steps to Doing a Case Study
The most important life hack we'd like to share with you is reserving your work on the title until the end of the whole writing process. So, how to get to that end? Here are the steps to take on the way to informative case study writing.
|Choose a case||The case's selection is a vital contribution to the case study writing process. It should be relevant and illustrative for your area of interest. For instance, if you approach leadership, you should pick one of the well-known and charismatic leaders for analysis. If you study bankruptcy, pick a company that went bankrupt recently.|
|Build a theoretical base||This part is about linking your study area and a concrete, real-life case. Pick a theory you are interested in; for instance, if you study the efficiency of CBT in treating PTSD, you may focus on an organization that has provided veterans with CBT services and evaluate its publicly available clinical results. Such theory-case connections ensure that you don't just do an isolated case's superficial description but offer a theoretical grounding of how it may inform your study area.|
|Collect data||Once the focus and the case are identified, collect data from various sources, such as scholarly studies, open-source mass media articles, and direct observations (if the case object is within your physical outreach). You can enrich your dataset with interviews or surveys with some stakeholders.|
|Produce a rich description||Organize the collected data and break it down into categories. After that, you can present a logically flowing discussion of the case with relevance to your research question.|
💡 How to Make a Case Study Title
You should focus on the best practices and recommendations of professional publications' editors when composing your title:
- Mention that your study is a "case study" in the title so that the reader understands your research type at once.
- Use a specific title; your title should always reveal the gist of your study.
- Remember about the maximum length of 9 words, as longer titles seem boring and overwhelming.
Be sure to pick one of 3 title types:
This classification depends on how long your title is and how much detail they offer about the paper's content. Here is an example:
- Nominal. Leadership styles of Gen Xers.
- Compound. Leadership styles of Gen Xers: it's time to take the lead.
- Full-sentence. The role of collaboration and value creation in the leadership styles of Gen Xers.
✍️ Case Study Title Examples
Now, how can you develop a title from the research topic or question you have at hand? Here are some examples to guide you in the process.
|❓ Question||✅ Title|
|How did Coca-Cola manage to stay on top of the beverage market for so many years?||Coca-Cola's marketing strategy in 1990-2005.|
|What makes Facebook and Instagram so popular among users?||User acquisition, retention, and engagement strategies at Facebook and Instagram.|
|How does CBT help veterans of military operations to recover from PTSD?||Cohen Veterans Network's military family support and therapy to Iraqi veterans.|
|Do companies with conservative, legacy leadership approaches manage to survive?||Jack Welch's leadership style at General Electric.|
If you want to automate the whole process and use a ready-made online title maker, welcome to our service. We're offering a free case study title generator that can solve all your troubles with this writing stage and help you complete the titling process in minutes. Try our word reduction tool and paraphraser to write and polish your essay quickly.
❓ Case Study Title Maker FAQ
What is a case study?
A case study closely examines one object, be it a person, a business organization, a country, or a phenomenon. You collect data about that object and study it in detail to find out some details relevant to your research question. It's a non-experimental type of research that fits business and social science students the best.
How to choose a case study topic?
You can scan the Web to find some workable case study topic ideas or go through your work and elicit the main ideas from it. Other variants include our automatic tool that can offer workable, interesting titles for you in a couple of clicks.
How to create a case study title?
You can use a formula of the customer, product, and benefit for business case studies. Name the main target audience category, your key product offering, and their main benefit or result from reading that piece. For case studies in humanities, it's necessary to name the focus of your research (e.g., a company's name, industry sector, etc.) and your primary variables of interest.
How long should a case study title be?
The case study title's length depends on your professor's assignment and your needs. Since case studies are often used in business writing, keeping the title short is vital. As a rule, you will be required to make a title 5-9 words long; it should be informative and catchy enough to attract the target audience.